For the launch of the Hopelab product, Imi Guide, we developed a social-first campaign to inspire LGBTQ teens, especially QTBIPOC, and those with multiple marginalized identities.

CD: Sarah Hallacher
Strategy: Dee Williams
Strategy+CW: Christian Henderson
Senior AD: Becca Brooker

Results:

We reached over 115,000 teens ages 13 to 19, with the help of our micro-influencers we reached 262,649 accounts, and we were slated to drive 10,000 sign-ups but doubled that number with more than 20,000 sign-ups.

Awards:

2022 Anthem Awards Gold (Webby)