For the launch of the Hopelab product, Imi Guide, Ghost Note was hired to develop a robust go-to-market strategy and campaign to inspire LGBTQ teens, especially QTBIPOC, and those with multiple marginalized identities.

Responsibilities:

Concepting, Strategy, Copywriting

Results:

We reached over 115,300 teens ages 13 to 19, with the help of our micro-influencers we reached 262,649 accounts, and we were slated to drive 10,000 sign-ups but doubled that number with more than 20,000 sign-ups.

Awards:

2022 Anthem Awards Gold (Webby)