Shea Moisture

Many Black Americans are facing an uphill battle when it comes to building wealth. During Black History Month, SheaMoisture celebrated the invaluable key ingredients to generational wealth building, the main of which is access to funding and resources. Through “The Next Black Millionaire Fund.” Shea Moisture opened the kitchen doors to Black entrepreneurs across the country.

Responsibilities:

Strategy, Copywriting

An advertisement for the Next Black Millionaire Fund with orange background and black and yellow text, encouraging submissions for a chance to grow a business and win $100,000 in innovation seed funding.
Orange background with black bold text reading, "We want to hear your recipe for business success: What's your secret ingredient?" Below, smaller black text states application dates from November 26 to December 19 and includes a website link for more information about the Next Black Millionaire Fund.
A collage-style graphic with torn paper textures, handwritten notes, and a question asking, 'What would you do with $1 million tomorrow?' The text highlights the Next Black Millionaire Fund and promotes investing in Black entrepreneurs.
A graphic showing the history of SheaMoisture's giving back efforts, with handwritten notes on yellow and orange paper strips listing various community support initiatives. The left side displays the SheaMoisture logo and the title 'Our History of Giving Back.'