Washington Mystics.

Working with Nike and The Washington Mystics, I lead the Strategy and Copywriting for their 2023 jersey release across web, social, and video. This included messaging, taglines, and video scripting.

CD: Sarah Hallacher
CW: Christian Henderson
Senior Designer: George Nichols IV

2023 Washington Mystics Nike Rebel Edition promotional webpage with black textured background, white and gold text, header encouraging to find your rebel spirit, and a tagline in handwritten style saying, 'We're not taking space, we're making space.'
A basketball player wearing a jersey number 9 is jumping to dunk the ball into the hoop during a game. The image is in black and white with overlaid text promoting the Washington Mystics Legacy for the 2023 Nike Rebel Edition.
Webpage featuring a dedication message to strong women, with a large background letter word and a small heart icon above the main text. Includes a call-to-action button to get a rebel edition jersey.

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